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The following statements of principle constitute the reasons for the creation of Funeralville and its governing principles.

1. Funeralville is dedicated to the advancement of professionalism and ethical responsibility in the funeral industry for the mutual benefit of funeral professionals and the general public.
2. A funeral is a complex and significant life event that must be handled with dignity and grace.
3. The general public deserves to receive funeral products that meet a high standard of quality and services that are performed in a professional manner, that meet a measurable standard of care and that are subject to a code of ethics.
4. Funeral professionals who deliver products and services meeting these standards deserve to receive the respect typically accorded members of a profession and reasonable compensation determined through free market principles.
5. Through achievement of these goals, consumers will attain the satisfaction of knowing they purchased quality products and services at a fair price, and funeral industry professionals will gain job satisfaction.
6. Funeralville will promote these objectives through the following methods:
• Education
• Full and fair disclosure
• Open communication and sharing of ideas
• Free market bargaining.